INDUSTRY PROJECT - IVY PARK
Fashion Retail Academy: The Next Digital Key Initiative
We were given the task to identify and create a digital key initiative to increase growth. The brief required for us to create a campaign that will:
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Deliver signification growth for ivy park
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Delivers a strong return on investment
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Is tailored to the ivy park target audience
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Supports the brand ethos & manifesto
WE WON!!!
Ivy Park: Ivy Hive
IVY PARK: IVY HIVE FEEDBACK
⭐️⭐The winning team for the IVY PARK Industry Project is…….. “IVY HIVE” - Remi, Siobhan and Tansu!
“They were our winners because their idea was a strong digital initiative with the potential to drive significant incremental revenue by driving brand loyalty and order and visit frequency. It was also a very realistic idea, and we liked the three-stage approach and the scalability. The idea was truly on brand, bringing the brand manifesto to life and offering a way of showcasing the inclusiveness and diversity that Ivy Park represents in a concretely and authentically. We also liked that it would give Ivy Park an opportunity to launch a very different loyalty programme experience, several cuts above the rest. The idea was very well presented, both in terms of background research and detail but also a level of creativity and visuals. We were very inspired by this idea and presentation and hope to somehow incorporate it into our 3-year plan. We will be presenting the winning team's idea and their concept video to the whole business later this week.”
