WEBSITE RESEARCH
Wireframe/ Site Design
When I was planning my microsite structure and layout, I looked at other brand's websites who had current collaborations with other brand or famous personalities. I also took into consideration the many features that I liked and made my experience that much better when browsing these collaborative websites.
Balenciaga
BALENCIAGA
E-commerce Experince
I also looked into the official websites for Balenciaga and found it simple yet boring and doesn't match the brand vision that Balenciaga had in mind. However, I love the simple and easy shopping experience the site offers. So I will try to incorporate the smooth shopping experience from the websites into my own web design.
ERDEM x H&M
ERDEM X H&M
E-commerce Experince
The H&M website was a dynamic, immersive webpage where flowers are at the centre of attention. The website homepage had 3d effect colourful flowers illustrations that moved which made the site come alive and then it goes into playing the collection mini-movie. Then as you scroll down the website which had parallax scrolling effect which made the site have a contusion follow that told the story of the collection well.
